ExactTrack
Our 4th generation and one of the most advanced tracking, reporting and activation technologies which enables us to get a cross sectional view of your entire marketing campaigns. For the first time ever, source level optimization (even down to the click) can be accomplished . ExactTrack offers many of the features you would expect in a performance tuned direct marketing technology:
First ever Lead Aggregator Management System
Easily connect hundreds of publishers and sub publisher performance to your backend conversion data
- Detailed (publisher, sub publisher, click) vendor level data
- Customized alerts: Budget, lead flow, appointments, sales, etc.
- Connect vendor front end data to client back end data
- Demographic segmentation (down to the zip code)
- Data scrubbing and validation
- Lead duplication management
- Proprietary algorithm which leverages customer data to match the most appropriate lead opportunity
- Identify best converting ads, not simply the ones with the best Click Thru Rates
