About Exact Customer

What’s happening in our space?

Top Trends Predicted For Digital Advertising In 2015


Programmatic buying has increasingly taken center stage — and for good reason.

How Much Did That New Customer Cost You?


In his book, The Fusion Marketing Bible, author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results.

How to Calculate Cost of Customer Acquisition (CAC) in Ecommerce


The cost of customer acquisition (CAC) means the price you pay to acquire a new customer. In its simplest form, it can be worked out by…