2015-02-04
Programmatic buying has increasingly taken center stage — and for good reason.
2015-01-21
In his book, The Fusion Marketing Bible, author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results.
2015-01-20
The cost of customer acquisition (CAC) means the price you pay to acquire a new customer. In its simplest form, it can be worked out by…
